The saying "all roads lead home" is increasingly more applicable online as web applications and technologies become more widely distributed and entry barriers lower, allowing more roads to lead to more homepages.
Hurdles such as size, resources and capital, which are very salient factors in the brick and motar world, are being rapidly dismantled online to allow more businesses, big and small, to succeed on the web. Before, access to commerce-generating technologies were icing on the web presence cake -- priviledges for the big dogs who had cash to spend on content management systems and online marking techniques (SEO, newsletters, blogs) while others were just lucky to get a website up.
Now Susy Meyers in Debois County, Indiana can set up and manage her small-business site selling consulting services that rival those on the East Coast, and Charles Eades from Fayetteville, Arkansas can sell his all-natural Ozark jams to people in Seattle, San Antonio and New York -- and no one would know they were 1/10 the size of their competitors unless you told them.
Limitations in well-designed web sites that were both visually appealing and function-friendly are dissolving; access to actionable analytics is now possible (and free) through Google; widgets can be created and implemented without a dedicated dev department. The list goes on. Technology advances, in short, are democratizing the web, turning applications previously seen as luxury "extras"into standard applications that are cost-effective to implement and financialy rewarding. The result is a ever-leveling playing field that benefits both business person and consumer alike.
Rebecca Collins
Director of Operations
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